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How has this reduced fat media and marketing attention affected the shopping and eating agendas? A joint survey by The Food Marketing Institute and Prevention Magazine concluded that seventy-two percent of those polled made decisions to purchase food based on the total fat content of the food product as opposed to the total number of calories. This does not help your dieting efforts especially when one understands that these companies have replaced the fat in the food with high caloric sugars.
Individuals are consuming less fat as a percentage of their total caloric consumption. During the mid-nineties fat comprised an estimated thirty-three percent of the caloric intake of diets compared to forty-percent during the late seventies. So, all this hype must be working? "Individuals are consuming significantly less fat as a percentage of their total caloric intake, therefore, as a nation these individuals must be losing weight while enjoying a decrease in the co-morbidity associated with obesity." NOT THE CASE!!! The trend in the prevalence of obesity is increasing. The guidelines note that from 1960 to 1997 the prevalence of obesity in adults (BMI) increased from nearly 13 percent to 22.5 percent of the population; with most of the increase occurring in the 1990’s. How can this increase in obesity be explained? Simply, "Calories are Calories," while we are consuming less fat in their diet they in turn are consuming more calories. The thirty billion dollar a year fat-free food industry combined with their multi-million dollar marketing campaigns have us believing fat-free represents calorie-free. So individuals are actually consuming more food, thus, more calories while the fat-free industry laughs their way to the bank. Studies have shown that when individuals are presented with two meals, one believed to be "rich in fat" as compared to "reduced-fat," individuals will actually consume far less calories eating the meal believed to be "rich in fat." Individuals tend to, indulge themselves, having second and even third helpings when they believe they are eating "healthy".
Another detail the fat-free industry fails to inform
the consumer about is how they are replacing the fat content in
their products. Many of the low-fat foods, which have been recently
introduced, have simply substituted the fat content with sugars
to compensate for the taste lost by the absence of shortening. The
problem results from the high caloric content of the sugars added
to the fat-free products. So often the low-fat version of foods
actually have more calories than regular product.
However, Suzanne Somers recently spent a few months on the talk
show circuit promoting her new book, Get Skinny Eating Fabulous
Foods, I have not wasted my time reviewing this book but I did glance
at her previous book Eat Great, Lose Weight Your Fat Is Not Your
Fault. This book was inundated with statements, such as, "When
you Somersize you can still eat fat and lose weight." The first
23 pages of her 211 page book has absolutely nothing to do with
educating anyone about dieting, she goes on and on giving accolades
to her sister in-law for doing all the research for her book. Remember the "Thigh Master"? Now Suzanne is an expert on weight loss? Besides living in the land of opportunity, why? how? do all of these celebrities or ex-celebrities write all of these authoritative books on dieting and health. Please be judicious before starting your next "miracle" diet, the majority of the authors of the current titles have not enrolled in one biochemistry or nutrition class.
So how do individuals lose weight and more importantly keep the weight off? First, individuals must understand the concept of diet or dieting. Diet actually comes from the Greek word "dieta," which means "way of life." In the situation of obesity, diet is a method of prescribing a new way of living, concentrating on increasing self-esteem while decreasing the prevalence of health complications associated with obesity. Losing and maintaining weight loss in a safe and sensible manner requires a multifaceted approach. Individuals should set realistic and attainable goals, develop eating/social behavior patterns that promote success, and incorporate an exercise program designed for the long term.
Woman and inactive men generally need to consume approximately 2,000 calories to maintain there current weight; men and very active women need to consume approximately 2,500 calories to maintain there current weight. To lose one pound an individual must burn
off, 3500 calories; therefore, consuming 300-500 less calories per
day (7 x 500 =3500 per wk.) will result in a weight reduction of
approximately one pound per week which is a healthy and realistic
goal. Counting Calorie Conclusions
But how do you limit the number of calories consumed in the diet without feeling hungry all the time? Clinical studies have shown that individuals that include a prescription diet pill in the diet plan lose considerably more weight than those individuals that go at dieting alone (without prescription diet pills).
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